Sponsorship de forêt d'événement
Sponsorship de la forêt AIA Carnival
Comment OneSeed et Qii78 ont transformé le plus grand carnaval de Hong Kong en salle de classe de recyclage—récompensant le tri correct avec de réels arbres que les participants peuvent suivre.
Recycle in the crowd, plant in the forest
For AIA Carnival Hong Kong, Qii78 (pronounced “key seventy-eight”) and OneSeed partnered to launch Qii78’s recycling app. Guests scanned QR codes on packaging and bins, earned Qoins, and redeemed rewards—including trees planted through OneSeed.
- Education on proper waste sorting at festival scale
- Gamified recycling with instant digital rewards
- Each download and redemption tied to verified field plantings
On the ground
Experience the pilot
This recap video shows how carnival-goers moved from awareness to action—and how sponsors communicated impact in real time.
Results at a glance
Guests used the app to sort and recycle on site.
Products correctly diverted during the event window.
Linked to educational moments inside the carnival footprint.
Why it mattered
Mass events generate concentrated waste streams. Pairing sorting guidance with tangible forest outcomes helped attendees trust that their behavior change traveled beyond the venue.
Clear visuals explained what belonged in each stream, reducing contamination.
Qoins bridged digital engagement to climate action through tree redemption.
OneSeed verification gave sponsors a storyline they could share post-event.
Host your own forest moment
Bring the same playbook to ticketing, app launches, or sponsor activations.