Cómo el Grupo Restaurant Jardine aumenta la agencia de sostenibilidad de los empleados con OneSeed
El Grupo Restaurant Jardine (JRG) opera más de 1,000 locales con más de 27,000 empleados, lo que lo convierte en uno de los grupos de restaurantes más grandes de Asia.
About Jardine Restaurant Group
Jardine Restaurant Group (JRG) operates over 1,000 outlets with more than 27,000 employees, making it one of the leading restaurant groups in Asia.
Sustainability is at the heart of everything they do. They are committed to achieving Net Zero emissions by 2050, and strive to drive positive societal and environmental changes while creating long-term value in the markets where they operate using a strategy that focuses on three pillars: Leading climate action, Driving responsible consumption, and Shaping social inclusion.
Problem: improving employee understanding of sustainability initiatives
Jardine Restaurant Group’s commitment to sustainable consumption spans their entire operations from responsible procurement, and sustainable menu design, to waste management initiatives. Regular sustainability workshops are held to educate and support this commitment.
Because JRG designed a robust company-wide sustainability strategy, they wanted to ensure their employees fully understood and internalized the company’s sustainability initiatives to be able to execute these initiatives in their daily work with agency and passion. They needed an engaging way to gauge knowledge retention on these topics while fostering a sense of personal responsibility and empowerment.
Solution: a comprehensive quiz tool to examine knowledge gained in an impactful way
JRG partnered with OneSeed to design an interactive post-workshop survey and quiz for their employees. The quiz served as a knowledge checkpoint, ensuring that participants retained key learnings from the sustainability workshop. However, it didn’t stop at knowledge assessment. OneSeed adds a unique and impactful component: for every completed quiz, a tree would be planted on behalf of the participant.
This approach aligned perfectly with JRG’s commitment to environmental action and social inclusion, creating a direct connection between employee engagement and tangible environmental impact.
The results
70% of workshop attendees completed the quiz, providing valuable insight into workshop efficacy and knowledge gained.
Employees reported feeling more connected to JRG’s sustainability goals, leaving them with a sense of agency.
“Knowing that my participation directly contributed to forest restoration made the learning experience more meaningful. It’s inspiring to see how small actions can lead to big changes.”
OneSeed has been a game-changer for us. The auto-translation feature was particularly valuable for our Taiwan cohort, ensuring that language was never a barrier to engagement. Additionally, the aggregated results view provided us with critical insights—we could easily identify areas where additional training might be needed or where existing workshops could be fine-tuned. Beyond that, this initiative has significantly raised sustainability awareness among our colleagues, turning what could have been a simple knowledge check into a deeply impactful learning experience.
Why it worked
The success of this initiative lay in its ability to blend education with action. By using the OneSeed tool, JRG turned a routine knowledge check into a motivating and impactful activity. The tree-planting incentive resonated with employees, transforming their learning journey into a shared environmental mission.
What’s next?
Building on this success, JRG is expanding its partnership with OneSeed. They aim to integrate similar quizzes and incentives across other training programs, ensuring continuous employee engagement while furthering their sustainability goals.
Jardine Restaurant Group’s collaboration with OneSeed demonstrates the power of innovative approaches to employee engagement. By linking education to meaningful environmental action, they’ve cultivated a workforce that’s not only knowledgeable but also motivated to drive sustainability forward.
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Reference
Why employee engagement matters
First introduced in 1990, the concept of employee engagement revolutionized business thinking. Unlike employee satisfaction—which often revolves around surface-level perks—employee engagement is about something deeper: the expression of an employee’s “preferred self” in the workplace. It’s a defining factor in both individual and organizational performance.
The key to fostering engagement isn’t flashy amenities or trendy office spaces—it’s trust in leadership. This trust is built through a culture that values employee voices and acts on them. The top drivers of trust include:
- Regular opportunities to provide feedback
- Management access to their team’s feedback
- Feedback taken seriously through action
Organizations that cultivate high levels of employee engagement see significant benefits: stronger financial performance, a more motivated and productive workforce, and improved employee retention.
It’s not about free snacks in the breakroom—it’s about creating a workplace where employees feel heard, valued, and empowered to contribute to meaningful conversations. That’s what drives success.
Why sustainability matters for attracting talent and employee engagement
Corporate sustainability plays a pivotal role in enhancing employee engagement and attracting top talent. In today’s workforce, employees increasingly seek purpose-driven organizations that align with their personal values, particularly regarding environmental and social responsibility. A strong commitment to sustainability demonstrates that a company is not only focused on profits but also invested in creating a positive impact on the world. This sense of purpose fosters deeper connections among employees, increasing engagement and motivation. Moreover, sustainability initiatives make companies more attractive to prospective hires, especially among Millennials and Gen Z workers who prioritize environmental stewardship. By embedding sustainability into their core operations, organizations not only contribute to a better future but also position themselves as employers of choice, cultivating a loyal, inspired, and high-performing workforce.
Research
Talent favors organizations with a strong sustainability agenda
