It is making an unsubstantiated claim to deceive consumers into believing that a company’s products are environmentally friendly or have a greater positive environmental impact than they actually do.
Making false claims about tree planting is. Labeling tree planting as Greenwashing risks the canceling of beneficial reforestation projects globally. It is easier to cancel than to understand in todays society and that directly hurts the environment and the people working to restore it..
Greenwashing is making an unsubstantiated claim to deceive consumers into believing that a company’s products are environmentally friendly or have a greater positive environmental impact than they actually do. *More details from the UN: https://www.un.org/en/climatechange/science/climate-issues/greenwashing
Most greenwashing claims have not involved trees, but are about recycling and false advertising. https://thesustainableagency.com/blog/greenwashing-examples/
For trees there are two primary types of greenwashing claims:
with our Tree Verify app and vetted planted partners, we ensure maximum viability of every tree planted. Proof of healthy planting at vetted planting sites available for every tree
we only plant beneficial species in the right areas of need and do not support commercial planting for logging or monoculture harvesting
not every tree will survive, it's nature. So while we use science based modeling for every species planted, we factor in very conservatively survival rates for any CO2 projections
for when certified voluntary carbon credits are needed, we only offer projects that we are confident in and are through trusted registries(Verra, Gold Standard)
Every tree planted through our regenerative reforestation projects provides layers of benefits beyond carbon sequestration, all visible through our digital tree & forest experience.