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How LBS Sustainability IR increases conference engagment with climate action

About LBS


LBS Sustainability Investor Relations is a strategy-based investor relations consulting company with offices in Hong Kong, Shenzhen, and Singapore. LBS specializes in providing customized investor communications and outreach services, fostering relationships between clients and their stakeholders. They transform ESG commitments into tangible investment value.

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The challenge: enhancing post-event feedback

LBS needed to increase response rates to their event feedback surveys at their annual Sustainability Investing Forum. They wanted a solution that would:

  • Improve attendee engagement with post-event surveys
  • Align with their sustainability mission and values
  • Demonstrate their commitment to ESG principles
  • Create a tangible impact that resontes wtih stakeholders

    • The solution

    Embracing their motto, "Think Big and Act Small," LBS partnered with OneSeed to plant a tree for each completed Sustainability Investing Forum feeback survey:

    Attendees received a personalized experience with the trees planted for their action

    The initiative was promoted throughout the conference to generate awareness

    LBS integrated the tree planting impact story into their stakeholder communications

    The results

    68% INCREASE

    By adding a positive impact component, the survey response rate improved by 68%, from 14% to 23%.

    "Not only did we increase our survey response rate dramatically, but we also created a meaningful environmental impact that resonated with our stakeholders and aligned perfectly with our ESG messaging."

    Joanne Chan

    Why it worked

    The success of this initiative lay in its ability to blend audience feedback action with environmental action. By using the OneSeed tool, LBS turned routine event feeback into an impactful activity. The tree-planting incentive resonated with stakeholders, transforming their participation into a shared environmental mission.

    Joanne Chan

    Founder and Managing Director, LBS Sustainability IR

    Now, more than ever, businesses are thinking about their effects on the planet and how they can start helping rather than hurting the environment. We are on a mission to help businesses achieve their sustainability goals and operate greener. Teaming up with OneSeed allowed our event attendees to participate in the act of planting a tree hands-free, seeing how easy it is to incorporate sustainability. We truly believe, together we can create a lasting green legacy for the future.

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    Reference

    Why Walking the Walk Matters

    Once sustainability entered the mainstream consciousness through concepts such as Triple Bottom Line (TBL)1, companies that hadn’t given social and environmental issues a thought were suddenly caught playing catch-up, looking for easy routes to appear sustainable without having to make sweeping changes. An increasing pressure, from the public and government, for businesses to reduce their impact gives rise to greenwashing2, which easily misleads investors and consumers who are genuinely seeking environmentally friendly companies. When greenwashing is revealed, it can seriously damage a company’s brand and bottom line. LBS Sustainability IR recognizes value in spotlighting this subject to their clients, a significant issue for sustainable investment.

    1 The Triple Bottom Line: What it is & Why it’s Important

    2 Greenwashing: What it is and How to Avoid it

    How to Increase Survey Response Rates

    The typical response rate is 2-16% according to Forbes3 and 10-20% being considered a good result rate. 5 ways to increase response rates at digital events are:

    1. Market your survey throughout the event
    2. Send the survey soon after the event
    3. Use incentives
    4. Have a clear call to action

    3 Some People Say That Customer Surveys Are Dead: They’re Wrong and Here’s Why