Plant the Seeds for Impactful Business

Most travel businesses approach sustainability as a communications challenge. They invest in a certification, write a page for their website, and include a paragraph in their booking confirmation. The environmental commitment is real, but the guest never quite feels it.The busines... Read More

“What is the business response to the new SBTi rulings regarding the wider spread of obligations?”— Celia Francis, CEO, PonterraCelia knows what the rulings say. What she’s asking — and what we’ve been exploring ... Read More

Most companies that hear “SBTi” assume it’s someone else’s concern. A large-company problem. Something for the sustainability team at a corporation that has a sustainability team.That assumption is becoming less accurate by the month.The Science Based Targets... Read More

Most sustainability marketing fails not from lack of intention, but from lack of planning. A brand posts something for Earth Day, goes quiet for three months, then resurfaces for World Environment Day with a similar message. Audiences notice the pattern — and so does Google.A structu... Read More

The environmental calendar has evolved from a collection of symbolic gestures into a strategic framework for meaningful corporate action. As we navigate 2026, businesses face a fundamentally different landscape: ... Read More